Recent Project
Timmy's Tree Service
A conversion-driven website for an ISA-certified tree care team —
engineered to win residential calls and commercial bids alike.
Tree service is high-trust, high-ticket work — and most websites in the space don't reflect that. We built Timmy's site to earn trust above the fold, qualify leads with custom tools, and stay blazing fast even on the cell signal at a job site.
A Hero That Builds Trust — and Converts
Visitors land on social proof, not stock photography. A live Google rating badge sits next to ISA Certified, TRAQ Certified, BBB, and Nextdoor Neighborhood Favorite seals — the badges every homeowner is already scanning for. A short, friction-free estimate form captures the lead in seconds, with details emailed straight to the owner and the office.
- Live Google review rating badge updated automatically
- ISA, TRAQ, BBB, and Nextdoor Favorite trust seals above the fold
- Compact estimate form — submissions route to owner + office instantly
Real Reviews. Pulled Daily. Zero Maintenance.
Instead of hand-curated testimonials that get stale, the site pulls real reviews from Google every day and feeds them into a continuous marquee. The result is a section that grows with the business — every new five-star review shows up automatically, building trust without anyone touching the CMS.
- Pulls directly from Google — no copy-pasted quotes
- Refreshes daily so the social proof stays current
- Continuous marquee draws the eye without being intrusive
Equipment That Sells Itself
A specialty knuckle-boom crane is one of Timmy's biggest competitive advantages — so we put it on screen. The video is encoded, sized, and lazy-loaded carefully so it adds zero measurable cost to Largest Contentful Paint, while still landing the visual punch that sets Timmy's apart from the chainsaw-and-pickup-truck competition.
- Showcases specialized equipment most competitors don't own
- Encoded and deferred so page speed never takes a hit
- Visually striking proof of capability for big-tree removals
Pricing Transparency Without Giving Away the Quote
Tree work pricing depends on a dozen variables, and "it depends" loses leads. This interactive section walks homeowners through the factors that actually drive a quote — tree size, access, proximity to structures, debris handling — so they arrive at the estimate form already understanding why the price is the price.
- Clean, scannable layout — no walls of text
- Educates without committing to a number on the page
- Interactive and responsive on every device
A Commercial Form That Actually Fits the Job
Commercial work isn't one tree at one address. The multi-step commercial form lets property managers and GCs add multiple contacts, multiple job sites, attach project plans, and edit or remove items as they go — all in one submission. Everything lands in the owner's and office's inboxes the moment it's sent.
- Multiple contacts and multiple job sites per submission
- Edit, remove, and re-order line items mid-form
- Project plan uploads come through with the lead email
A Mulch Calculator That Closes the Sale
The custom-built mulch calculator lets homeowners measure as many separate beds as they need and instantly see total cubic yards and price. A second calculator, powered by Google Maps, takes their delivery address and returns an exact delivery cost — turning a "call us for a quote" into a one-click checkout decision.
- Add multiple areas — get accurate cubic yards and price
- Address-based delivery cost powered by Google Maps
- Removes the biggest friction point in mulch sales
A Blog People Actually Read
Long-form blog content is one of the best SEO levers a tree service has — but only if visitors stick around. The interactive table of contents lets readers jump straight to the section they care about, then highlights their place in the article as they scroll so they always know where they are.
- Click any TOC entry to jump directly to that section
- Active section auto-highlights as readers scroll
- Higher time-on-page sends stronger ranking signals to Google
Mobile-First, Tested on the Phones Customers Actually Use
The majority of tree service searches happen on a phone — often outside, often on a spotty signal, often after a storm. Every layout was designed for mobile first and verified across the most common viewports, with the trust badges and estimate form sat above the fold so the first thumb tap is always a conversion point.
- Trust signals and conversion points above the fold on every device
- Tested across the most-used mobile viewports
- Lightning fast even on older, slower phones and weak signal
Performance Dashboard
The Numbers Speak
Two testing environments. One conclusion: this site is fast everywhere.