Privacy Policy

Introduction

208Marketing Group LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website 208marketing.io or use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Schedule a consultation through Calendly
• Fill out contact forms on our website
• Request a website plan through our online questionnaire
• Subscribe to our newsletter or marketing communications
• Interact with our services

The personal information we collect may include:

• Name: First and last name
• Email Address: For communication and service delivery
• Phone Number: So we can follow up on your request
• Business Name: If you choose to provide it
• Questionnaire Answers: Details about your business, your current website, your goals, and your timeline

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing actions through Google Analytics 4 (GA4), Hotjar, and the Meta Pixel, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device information
• Clicks, taps, scrolling, and mouse movement on our pages
• Ad click identifiers and campaign tags (for example, a Facebook click ID or UTM parameters) when you arrive from one of our ads

On our website plan questionnaire, we also keep anonymous counts of which steps are reached and which ad (if any) brought the visit, so we can improve the questionnaire. These records use a random ID that lasts only for your browser tab, set no cookies, and contain no personal information.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Schedule and manage consultation appointments
• Deliver our web development and digital marketing services
• Send you updates, newsletters, and marketing communications (with your consent)
• Analyze website usage and improve our services through Google Analytics 4 (GA4) and Hotjar
• Measure and improve our advertising, including ads on Facebook and Instagram, and show relevant ads to people who have visited our website
• Comply with legal obligations and protect our rights
• Detect, prevent, and address technical issues or fraudulent activity

Third-Party Services

We use the following third-party services that may collect and process your information:

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device. We use cookies through Google Analytics 4, Hotjar, and the Meta Pixel to:

• Understand how visitors use our website
• Analyze traffic patterns and user behavior
• Improve our website performance and user experience
• Measure the results of our ads and show relevant ads on Facebook and Instagram

Your Choices

• Our website loads Google Analytics and Hotjar only after you click "Accept" in our cookie banner. Clicking "Decline" keeps analytics and advertising cookies off.
• Our website plan questionnaire loads the Meta Pixel by default and shows a notice with an "Opt out" option. Opting out stops the Meta Pixel and stops us from sending your information to Meta through the Conversions API.
• We honor the Global Privacy Control (GPC) signal. If your browser sends it, we treat it as a request to opt out of advertising tracking.
• You can also manage how Meta uses your information for ads in your Facebook ad preferences.

You can configure your browser to refuse all cookies or indicate when a cookie is being sent. However, some features of our website may not function properly without cookies.

How We Share Your Information

We do not sell your personal information for money, and we do not trade or rent it to third parties. We may share your information only in the following circumstances:

• Service Providers: With third-party service providers (such as Calendly, Google Analytics, Hotjar, Cloudflare, and Stripe) who assist us in operating our website and delivering our services
• Advertising Partners: With Meta Platforms, as described under "Meta Pixel and Conversions API", to measure and improve our advertising
• Legal Requirements: When required by law or to respond to legal processes (such as a court order or subpoena)
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the new entity
• Protection of Rights: To protect our rights, privacy, safety, or property, and that of our users and the public

Some U.S. state privacy laws treat sharing information with advertising partners for targeted advertising as a "sale" or "sharing" of personal information, even when no money changes hands. You can opt out at any time using the options under Your Choices or by emailing us.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure hosting infrastructure through Cloudflare
• Regular security audits and updates
• Restricted access to personal information

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Your Privacy Rights

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails
• Opt Out of Targeted Advertising: Ask us not to share your information with advertising partners such as Meta
• Data Portability: Request a copy of your data in a structured, commonly used format

To exercise any of these rights, please contact us at privacy@208marketing.io.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately at privacy@208marketing.io.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: