Recent Project
Pro Spa
A lightning-fast website for Boise's trusted hot tub repair
and maintenance professionals.
Every design decision was intentional. Every millisecond was earned. Here's a closer look at the key elements that make this website perform — and convert.
Hero That Commands Attention
The hero pairs a bold headline with dual CTAs — a click-to-call button and a scheduling link — immediately giving visitors two clear conversion paths. The background loads a compressed image first for an instant render, then seamlessly swaps to a looping background video once it's ready. The service area list builds instant local relevance.
- Dual CTAs: phone call + online scheduling
- Service areas listed for local SEO signals
- Image-first hero with lazy-loaded background video
Common Repairs at a Glance
Rather than burying services in paragraph text, we surface the most common repair types as scannable chip-style badges. Visitors instantly see whether their issue is covered — motor rebuilds, leaks, heating issues, jet pressure, and more. This reduces bounce rate by answering "do they fix my problem?" within seconds.
- Scannable chip layout for quick comprehension
- Covers 8 common repair categories
- Friendly fallback copy for unlisted issues
Real Reviews. Real Trust.
A scrolling marquee of real Google reviews — not generic testimonial blocks. Each card shows the reviewer's name, star rating, and their actual words. Positioned mid-page to build confidence right before the conversion points below.
- Live Google review cards with star ratings
- Marquee animation draws attention without being intrusive
- Builds trust right before CTA sections
Mobile-First, Thumb-Friendly
With the majority of hot tub owners searching from their phones — often standing next to a broken spa — the mobile experience had to be flawless. The stacked layout keeps the click-to-call button prominent, and the scheduling CTA stays within thumb reach. Every element reflows naturally without horizontal scrolling.
- Click-to-call as the primary mobile action
- All touch targets exceed 44px minimum
- Sub-second render on mobile networks
Local Reach, Mapped Out
A dedicated service areas page with an interactive map and a clear list of covered cities — Boise, Nampa, Meridian, Eagle, Caldwell, Star, Kuna, and more. This page does double duty: it helps visitors confirm coverage instantly and feeds Google's local search algorithm with geo-specific signals.
- Interactive map with pinned service locations
- City list for geo-targeted keyword coverage
- Dedicated page strengthens local SEO authority
Frictionless Service Requests
The service call form is designed to capture exactly what's needed — and nothing more. Name, phone, and a description of the issue. The optional image upload lets homeowners photograph their hot tub problem, giving the technician context before they even arrive. Protected by reCAPTCHA to keep submissions clean.
- Minimal required fields reduce abandonment
- Image upload for pre-visit diagnosis
- reCAPTCHA spam protection
Performance Dashboard
The Numbers Speak
Two testing environments. One conclusion: this site is fast everywhere.