Recent Project
Awakening with Diane
A calm, credibility-first website for a Boise Reiki
practitioner and certified life coach.
Nobody books energy work or life coaching on impulse. They book it when they feel safe. Every decision on this site — the pacing, the pricing, the credentials, the paperwork — exists to answer one quiet question: can I trust this person with my time?
A Hero That Sets the Tone — and Books the Session
Wellness sites usually pick one: beautiful or effective. This one does both. An editorial serif headline and arched, calming photography establish the feeling in under a second — then two clear paths appear beneath it. "Book a Session" for the visitor who's already decided, "My Holistic Approach" for the one who needs to understand the work first. No visitor hits a dead end.
- Dual CTAs serve both the ready buyer and the researcher
- Credibility strip above the fold: practicing since 2019, Reiki · Coaching, from $50
- Pull-quote in the practitioner's own voice — personality, not stock copy
The Price Is Right There
Most holistic practitioners hide pricing behind a contact form, and it costs them bookings — visitors assume expensive and leave. Here every service leads with a plain explanation of what actually happens in the session, then states the number: free for the 30-minute intro call, $100 for a 60-minute session. The free intro is the real conversion engine — it turns a $100 decision into a zero-risk one.
- Numbered service cards — Reiki, life coaching, and AromaTouch each get their own
- Free 30-minute intro call removes the risk from the first step
- Every card links to a deeper page for visitors who want the full explanation
Credentials That Do the Convincing
Energy work carries a credibility problem that has nothing to do with the practitioner — so we put the receipts on the page. A BA in Social Work from Indiana Wesleyan. Certified Life Coach through IAP Career College. Reiki Practitioner trained at Reiki Renewal right here in Boise. Each one shows the issuing institution and the year, with the actual institutional logo beside it. Skeptical visitors get answered before they ever have to ask.
- Real institution logos — verifiable, not decorative badges
- Issuer and year on every credential, so nothing reads as vague
- Positioned as the bridge between "interesting" and "I'll book"
Paperwork, Handled Before the Door Opens
Health history and consent forms used to eat the first fifteen minutes of a session. Now they're a download. Each service has its own intake and consent PDF — Reiki, life coaching, AromaTouch — available to print at home or open in a new tab. Below the button, three plain-language expectations tell first-timers exactly what happens next, and a fallback email and phone number catch anyone the PDF fails.
- One-click download and print, plus an open-in-new-tab option
- Separate forms per service instead of one generic catch-all
- Human fallback — email and phone — if anything goes wrong
Built for Humans and for the Machines Recommending Her
The contact form is protected by Cloudflare Turnstile — spam gets stopped, but real visitors never squint at a traffic light puzzle or hand their data to an ad network. Beside it sits the business information in clean, structured, machine-readable form: location, phone, email, day-by-day hours, and direct links to every intake form. That structure is what lets Google build a rich result — and what lets ChatGPT, Claude, and Gemini answer "who does Reiki in Boise?" with the right name and the right hours.
- Cloudflare Turnstile — invisible to real visitors, privacy-first, no puzzles
- Structured name, address, phone, and hours that AI assistants can parse
- Intake forms linked directly from contact — no hunting through the nav
Performance Dashboard
The Numbers Speak
Two testing environments. One conclusion: this site is fast everywhere.