The 208 Growth Engine
Most local businesses don't need another website. They need a system that turns strangers into booked jobs. Website, Google Ads, GBP, reviews, automations, and a live dashboard — bundled into one managed product, built and run by a real Idaho team.
No commitment. 30-minute Zoom walkthrough + custom audit PDF.
Every AI agency is pitching you the same thing.
"I can build you a new AI website." You've heard it ten times this month.
Here's the truth: a website by itself doesn't book jobs. It just sits there. What actually books jobs is the system behind it — the ads driving traffic, the Google profile pulling in calls, the reviews building trust, the automations following up when leads ghost.
The 208 Growth Engine is that system. We install it. We run it. Your phone starts ringing.
What's In the Engine
Six components, integrated into one system, managed by one team.
Custom Website
Hand-coded, lightning-fast site built on our Headless Framework. Perfect Core Web Vitals.
Google Business Profile
Full optimization, weekly posts, photo strategy — the single biggest source of local leads.
Paid Ads (Google + Meta)
Built, launched, and optimized weekly. Real attribution, real ROAS, no black box.
Review Engine
Automated review requests after every job. The flywheel that makes everything else work harder.
Lead Automations
Missed-call text-back in 60 seconds. Speed-to-lead SMS. Multi-step follow-up when leads ghost.
Live Dashboard
One view of leads, calls, reviews, ad spend, and ROI — updated daily. You always know what's working.
208 Growth Dashboard Preview
[ Placeholder — drop in a real dashboard screenshot once the first version is shipped ]
How We Install Your Engine
Two-week install. Then we run it for you, month after month.
Engine Tiers
Pick the size of engine your business needs. All tiers managed by us.
- Custom website
- Google Business Profile optimization
- Review request automation
- Live dashboard
- Named account owner
- Everything in Foundation
- Google Ads management
- Meta Ads management
- Missed-call text-back automation
- Speed-to-lead SMS
- Multi-step follow-up sequences
- 15-lead guarantee in 90 days
- Everything in Growth
- Microsoft Ads management
- Google Local Services Ads (LSAs)
- Display retargeting
- Monthly strategy call
- Priority support
Growth tier requires minimum $1,500/mo ad spend to back the lead guarantee. Ad spend is paid directly to Google / Meta and never marked up.
The Lead Guarantee
15 qualified leads in your first 90 days. If we miss, we work free until you hit it.
What counts as "qualified"
In your service area. Verified intent — form fill, phone call over 60 seconds, or booked appointment. Contact attempted within our speed-to-lead SLA.
Vertical-specific metrics
HVAC / plumbing / roofing — lead count. Dental / cosmetic — booked consults. Higher-ticket trades — pipeline value. We define yours in the agreement.
Fair use cap
Maximum 60 days of additional free service or ad spend credit. Real accountability without open-ended risk for either side.
What we ask of you
Respond to your leads within 5 minutes during business hours. We hand you the ball — you have to catch it. This is the only way the math works.
What You'll See in 90 Days
Numbers reflect typical client outcomes on the Growth tier in our target verticals. Actual results depend on market, average job value, and how fast you answer the phone.
Why 208Marketing
You'll always talk to a real Idahoan who knows your market.
Local, not offshore
Nampa, Meridian, Eagle, Boise. We know your neighborhoods, your seasonal demand, and your competitors by name.
Founder accessible
Nick's direct number is on every proposal. No ticket queues. No chatbots routing you in circles.
Real dashboard, not a PDF
One live view of leads, calls, reviews, ad spend, and ROI. Updated daily. No black box reporting.
One team, one system
No coordinating between a website guy, an ad guy, and a review guy. We install it all and we run it all.
Founding 5 — Launch Pricing
We're taking five founding clients at this price to build the case studies. After that, pricing goes up. If you're in one of our target verticals (HVAC, roofing, dental, or another local service), now is the moment.
Claim a Founding SpotCommon Questions
I already have a website. Do I need a new one?
Not always. If your current site is fast, mobile-friendly, and converting, we'll keep it and build the rest of the engine around it. If it's slow, hard to update, or built on a template that's holding you back, we'll rebuild it as part of the install. The audit tells us which.
What's the catch on the guarantee?
Two conditions. First, you have to maintain a minimum $1,500/mo ad spend — below that, the math doesn't work and the guarantee is void. Second, you have to respond to leads within 5 minutes during business hours. We hand you the ball; you have to catch it.
Do I keep the ad accounts and data if I leave?
Yes. Your ad accounts, GBP, customer data, and website content are yours. We license our framework while you're a client; everything else belongs to you.
How is this different from hiring an AI website agency?
They build you a thing and walk away. We install a system and run it for you. They send leads to a static contact form; we route them through automations that follow up when you can't. They're a vendor; we're your growth team.
How long is the contract?
90 days minimum on Growth and Dominate tiers (so the guarantee math has time to work). After that, month-to-month. Cancel anytime with 30 days' notice.
Start With a Free Growth Audit
30-minute Zoom walkthrough. Custom 5-page PDF showing where your current setup is leaking leads, what your competitors are doing better, and what an installed Growth Engine would actually move. No pitch unless you ask for one.
(208) 918-3863 • nicholasm@208marketing.io